The business began in 1983 as a source for patient and caregivers.
A retail store establishment carrying goods that could be discussed & bought as needed at decent prices. Physican office
supplies were added to supplement requests by local medical offices. The business became a center hub for vaccine availability.
2003 began the slow transition from the dual purpose back to the original
purpose. The changes to healthcare that one saw ahead were the guiding factor to the decision. Moving a few doors west in
2005 allowed the business to transition to a retail shopping environment with full product displays. Product discussion could
occur between patients, caregivers, physicians and store staff to offer the best option for the patient.
2009-2010 increased the departure from medical provider needs as patients
needed more assistance.Saw that physicians were going to be melded into hospitals so purchasing needs would change.
Patient & medical provider dscussions seemed to have an increase in "go to any medical supply store" thoughts
which increased patient & caregiver stress.
continued the sending of information to medical providers offering assistance to their patients to ease the "go to any
medical supply store" instructions.Also searched for funding.
2013 began search for a manufacturer that carried the broad range of products patients that were available
here and not elsewhere in the city to create a "exclusive brand type store".
One manufacturer in particular already had a huge majority of shelf and floor space for their product
and had been advised of same over the years. This manufacturer - Medline - "was not interested" although they
could have carried about 90% easily and within the price points necessary.Their Guardian product line did not seem to make
in into the Medicare approved contract suppliers listings. This business model of having a retail brick and mortar location
in the heart of the city remains viable. The products carried are still being sought for and not found elsewhere in the city
but needed and usually needed right away. Medical trade magazines are touting the retail sales as a necessity and wave of
the future - something I understood years ago.This model could work on a smaller scale in a retail environment in a big chain
location to supplement the pharmacy as an additional step toward wellness and health. A hospital could set up a retail store
front within their property so patients paying cash would not have to waste time searching for items designed to help them.
What it takes though is trained and compasionate staff who know the products and understand the need. It also required deeper
pockets than what I had available to me in the end.